Our Values

QUALITY OVER QUANTITY

It isn’t about how fast you can finish a set of lashes or about how many clients you can get through your day. It’s about taking the time to perfect your work and making sure each client you have leaves the studio feeling fabulous, glamorous, and confident!

ARTISTRY

Creating art should never be devalued. Creating hand-made fans is a skill that takes time and practice; it can’t be rushed. We value professional lash artists who are persistent and dedicated and do not give up on perfecting fans. We take the time and make them = PROmade.

INNOVATION

Our industry is constantly changing and growing with new techniques, and more information is rapidly becoming available. Let’s get creative together and look outside the box to see where improvements can be made.

PROFESSIONAL ETIQUETTE

The interactions between the lash artist, the client, and the environment around them will greatly influence their experience. Always act in a professional manner - set yourselves apart!

EDUCATION

ASK! The best way to learn is through hands-on experience where you have the opportunity to ask and receive the answer. Never stop learning. Take as many training programs and courses that you can. This is your career; if you truly want to flourish, you must believe in continuous education.

HEALTH AND SAFETY FIRST

The lash industry is relatively new, and therefore the short and long-term health effects have not yet been studied. We value our own health and also the health of our clients. To minimize any negative health outcomes, we follow the highest standards and best practices.